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Perfect Your First Impression: Introducing Custom Fallback Frames!

Guillaume avatar
Shared by Guillaume • July 29, 2025

Hi there,

The fallback image is your ad's most critical safety net, it's what users see before the animation loads or if it's blocked. So why settle for the default first or last frame?

We're excited to announce a highly requested update that gives you complete creative control: the ability to set a custom Fallback Frame directly on the timeline! Now you can choose the single most impactful moment of your animation to serve as your static image.

What's New?

  • Intuitive Timeline Control: No more hunting through settings! The option to set your fallback is now a simple, visual marker right where you build your animations.
  • Drag-and-Drop Simplicity: Simply drag a dedicated keyframe marker on the timeline to pinpoint the exact moment you want to capture. It’s fast, precise, and incredibly easy.
  • Choose Your Hero Shot: You now have the power to select the perfect frame—the one with the clearest call-to-action, the most compelling visual, or the strongest branding—as your fallback image.
  • Guaranteed Impact: Ensure your ad communicates its message effectively from the very first impression, even before the animation plays.

How to Use It?

  1. Open your animated design in the Abyssale Design Builder.
  2. Look at the timeline at the bottom of the editor. You will see a new Fallback Frame marker.
  3. Simply click and drag this marker along the timeline.
  4. Position it at the exact frame you want to use as your fallback image.
  5. That’s it! When you export your design as an HTML5 ad, this precise frame will be automatically generated as the fallback.jpg in your ZIP file.

This feature is all about giving you the control to create more effective and professional-looking ads. Your campaigns just got another layer of polish. ✨